Monday, January 20, 2014

New Packaging!


Won't you call me Sweetheart? Valentine Soap

Hugs and Kisses

Star Anise and Sweet Orange

Spearmint, Grapefruit and Litsea Cubeba Essential Oils
Colored with Sea Clay


The most exciting new development is my new labels, Etsy Banner, and business cards! I am really working developing cohesive branding. Next up....this blog! I love all things vintage, so it only made sense to have a vintage vibe to my design. The new branding is the perfect marriage of modern, hip and vintage, all rolled up in one.  Thanks again to the wonderful Natasha Desiree for helping me achieve the new look!

I have been having fun with making new soaps. I have really discovered what sells, and so I have been focusing on making these soaps. I just need new avenues for selling. I would be set if I had one event every week. I need to make this happen. I also need some more wholesale accounts!

I participated in a wonderful women's luncheon yesterday, as a vendor, called the Wild Women's Society.  The theme of the meeting was about trusting your intuition. It was a fascinating topic, especially since the guest speaker was a well known psychic named Suzanne Jauchius. As soon as Suzanne found out I was pregnant, she said I was having a girl! The kids think I am having a boy, so now I am really interested in learning what gender our sweet baby will be. 

In addition to all of my fun and colorful soap creations, I have been experimenting with using all essential oils and natural colorants. I love having these options,  but wonder sometimes if I am trying to appeal to too wide of a customer base. Locally, what makes my soaps unique, is how they are all vibrant, swirled, and textured. Most soaps that are sold locally are more straight forward (no color or a single color, no textured tops, etc). Perhaps I should stick with where my passion lies....with design and artistry.  I have read that it is best to keep things simple and not provide too many options. This is difficult for me, but I am trying. 





8 comments:

  1. Your new packaging looks great, and your business card looks awesome!

    As soap makers, we like to make as many different kinds of soap as possible. But I know what you mean about keeping things simple and limiting options so that it is not overwhelming for the customer. I have an excuse to try out a ton of different scents and designs because I am still "experimenting" but I know sooner or later I have to pick just a few.

    Congratulations on Baby #3! :-)

    ReplyDelete
    Replies
    1. So true! Part of what I like about soap making is the experimenting. It is so fun to create something new!

      Delete
  2. Great job on the branding - I love the new packaging!

    I've been thinking about finding my niche and developing a coherent range too, but to no avail - I'm having too much fun trying new FOs, EO blends, colours and techniques!!

    ReplyDelete
    Replies
    1. I am so glad that I am not alone and that others struggle with experimenting!

      Delete
    2. I am so glad that I am not alone! What is so enticing about soap making is the experimenting and the element o surprise with new creations!

      Delete
  3. I love your new labels! I too am in redesign phase with my branding, so I know what you are going through! And, I agree, figuring out what people like really helps to focus, but creating new products is so much fun! It's good to know I'm not alone!!!!

    ReplyDelete
  4. Hi,
    I'm new in the cold process and have found your website amazing, with plenty of recipes and new gr8 ideias. I'll share it in my blog. And please feel free to visit my online store of Soaps from Brazil at: http://loja.fabricadearomas.com.br

    ReplyDelete
  5. Hi,
    I'm new in the cold process and have found your website amazing, with plenty of recipes and new gr8 ideias. I'll share it in my blog. And please feel free to visit my online store of Soaps from Brazil at: http://loja.fabricadearomas.com.br

    ReplyDelete